COVID-19 required a timely, attention-grabbing and evolving communications campaign reaching every community in the land. Eight months on, we're still waiting for it. 
What mistakes were made and what can we learn from them? How could governments communicate to CALD and other minority communities in ways that made a difference and saved lives? 
Brett de Hoedt has consulted with more than 1000 non-profits working in public health, behaviour change and political campaigns.